The “JR Hartley” advert for Yellow Pages told the story of an elderly man searching for a long-lost book on fly fishing. After failing in several shops, he finally found it through the Yellow Pages. The ad ended with his quiet pride as he gave his name, “JR Hartley.” It became one of the most loved British adverts of its time. The actor who played JR Hartley was Norman Lumsden, a retired opera singer who had never been a household name. He was 72 when he took the role, and the advert gave him un
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