How Subliminal Advertising Works
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Pepsi or Coca-Cola? One of the boldest commercials in advertising history is Pepsi’s Vending Machine Ad. This clever spot aimed to highlight the appeal of the Pepsi can while playfully mocking their rival, Coca-Cola. In the ad, a young boy buys two cans of Coca-Cola and places them on the ground to stand on, allowing him to reach the Pepsi button on the vending machine. The message is clear and humorous: given the choice, people will go out of their way for a Pepsi. Despite facing backlash and b
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