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YouTubeConcordia
The Power of Big Data and Psychographics | 2016 Concordia Annual Summit
Speaker: Alexander Nix In a presentation at the 2016 Concordia Annual Summit in New York, Mr. Alexander Nix discusses the power of big data in global elections. Cambridge Analytica’s revolutionary approach to audience targeting, data modeling, and psychographic profiling have made them a leader in behavioral microtargeting for election ...
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