The advert where Beattie phoned her sister in Australia to share the news of Melvyn’s promotion was one of the follow-ups to the original "’ology" campaign. It kept the same warm, chatty style, showing Beattie’s pride in her family and her love of long-distance gossip. The call to Australia also quietly promoted BT’s international services, which were becoming more affordable at the time. What surprised many people was that the script was partly improvised. Maureen Lipman often added little asid
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