Oct 4, 2023 · Today, we’re announcing that we’ve begun rolling out our first generative AI-powered features for ad creatives in Meta’s Ads Manager, with global rollout complete by next year. These unlock a new era of creativity that maximizes the productivity, personalization and performance for all advertisers.

May 11, 2023 · The AI Sandbox will act as our testing playground for early versions of new tools and features, including generative AI-powered ad tools. Our goal is to learn what works for advertisers and make these features easy to use in our ads tools.

Feb 6, 2024 · Artificial intelligence, including generative AI, handles tasks like crafting ad content, optimizing budgets, and forecasting campaign success. You can even use AI Tools for Facebook Ads to quickly scale up your ad content or check out what your competition is doing.

May 7, 2024 · Advantage+ creative optimizations: Optimizes video ads for viewing on Reels or the mobile Facebook and Instagram apps with 9:16 ratio when using visual touch-ups. Advantage+ catalog ads: Delivers product recommendations to people based on their interests.

4 days ago · We remain committed to improving our ads transparency tools and searching for new ways to provide people with better understanding of how we use data and technology to show them ads. Providing transparency around our home-grown generative AI tools is a first step on our ads generative AI transparency journey.

May 11, 2023 · Meta continues to take bold steps to advance and deploy state-of-the-art AI and deliver a step change in our ads system performance. We’re rolling out more powerful AI models to improve performance across all ad types and ad surfaces.

Sep 30, 2024 · We are bringing 3 generative AI features to the Marketing API, so that Meta business partners, Agencies and Advertisers can take advantage of our GenAI offerings through your own platforms via Marketing API.

Jul 24, 2024 · Facebook’s AI determines the value of ads based on three factors: Advertiser bid: The amount you’re willing to pay for Facebook to show your ad to users; Estimated action rate: The likelihood that users will interact with your ad by clicking, liking, or making a purchase

Dec 2, 2024 · Discover 15 powerful AI tools that will revolutionize your Facebook Ads strategy. Learn how to optimize your campaigns and get better results

2 days ago · Today, Advantage+ shopping campaigns (ASC+) has been one of our fastest, most consistently growing AI-powered ad products, most recently growing 70% year over year in Q4 2. And since the launch of Meta Andromeda, we’ve seen an 8% improvement in ads quality, better personalizing the ads we show from Advantage+ campaigns 3.