(Feb. 7, 2025) – GroundTruth, the media platform known for driving in-store visits and other real business results, is pleased to announce the appointment of Jeanine Percival Wright as an independent ...

A culturally rich short film by “Black-ish” creator Kenya Barris captures how the marketer’s portfolio and the world have ...

Kaon Interactive introduces Kaon Demo360+ TM, a transformation from 3D Product Tours to value-driven experiences. This ...

Promoted on Instagram and TikTok, the automaker’s Kia Squares effort looks to engage big game viewers beyond the duration of a traditional ad.

The ice cream maker, a first-time big game advertiser, ranked No. 3 in System1’s analysis of Super Bowl spots released so far ...

The real winners in big game advertising aren't crowned during the game, they're revealed in the months that follow, said 5WPR’s Ronn Torossian.

Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying ...

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

Skai, the leading omnichannel advertising platform for commerce media, and the Path to Purchase Institute (P2PI), today released The State of Retail Media 2025, an extensive, in-depth look at the ...

The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase.

The avuncular character, who has not appeared in the chain’s marketing for decades, is featured in videos that include an Ancestry partnership.

The skincare brand is attempting to reconnect with its core audience through a tie-up with comedian Iliza Shlesinger for a video spot and skincare kit.