Scott O'Neil is on a major mission: to build LIV Golf into "the Formula 1 of golf". With a number of major television deals - ...

It was a welcome-to-team-golf moment for new LIV Golf CEO Scott O'Neil, who joined the league in January. O'Neil said he got the chills. "I was like, what did I walk into? This is a gift," O'Neil ...

A long-anticipated signing has now been made official. The LIV Golf League announced Scott O'Neil as its new Chief Executive Officer on Wednesday, replacing Greg Norman, who will remain involved ...

DORAL — LIV Golf pushed its brand for the first three seasons by adopting the "Golf, But Louder" slogan. With Scott O'Neil taking over as CEO in 2025, that slogan has been softened. The Saudi ...

LIV Golf CEO Scott O'Neil stated that LIV Golf is not reliant on a deal with the PGA Tour. DORAL — As negotiations between the financial backers of LIV Golf and the PGA Tour approach two years, new ...

LIV Golf split professional golf, but there's increasing evidence from TV ratings to the Masters that it isn't harming the PGA Tour as once was feared it would ...

DORAL, Fla. — LIV Golf CEO Scott O’Neil has been in the job 90 days but the next four are among the most important he has faced so far. Why? It’s LIV Golf’s first tournament in the U.S ...

MIAMI — Not long after Abraham Ancer finished on the 18th green at LIV Golf Adelaide, his captain Sergio Garcia was there for a huge hug. The Fireballs GC won the team event but Ancer's finish ...

LIV Golf, the Saudi Arabia-backed golf league, has softened its slogan from "Golf, But Louder" to "Long LIV Golf." DORAL — LIV Golf pushed its brand for the first three seasons by adopting the ...

LIV Golf CEO Scott O'Neil stated that LIV Golf is not reliant on a deal with the PGA Tour. DORAL — As negotiations between the financial backers of LIV Golf and the PGA Tour approach two years ...

With Scott O'Neil taking over as CEO in 2025, that slogan has been softened. "(We're) moving from 'Golf, But Louder' … like rough-and-tumble or adversarial, to 'Long LIV Golf,'" O'Neil said.

DORAL — As negotiations between the financial backers of LIV Golf and the PGA Tour approach two years, new LIV CEO Scott O'Neil said his league is not dependent on a deal. O'Neil, speaking to a ...