Sugar Chow, the virtual artist better known as "sugardesign_1" on social media, has decided to CGI present his vision for the ...

BMW's Vision Experience delivers an unexpected thrill ride where software transforms every drive into pure joy. Its "Heart of ...

As a rolling test rig for BMW's Heart of Joy processor, the Vision makes an astounding 13,269 lb-ft of torque.

The BMW Neue Klasse platform is getting closer and closer to production, with the automaker testing the next-gen 3 Series and ...

The Vision Driving Experience is a rolling test lab that carries BMW's upcoming next-generation EV drivetrain and control ...

The new BMW M5 debuted less than a year ago, but the company is already working on its mid-cycle refresh and, for the most ...

The all-in-one ECU was designed in-house in the hopes of making BMW’s new EV stand above the crowd.

BMW’s Neue Klasse will soon hit production lines. Within those vehicles lies BMW’s Gen6 battery technology, which increases ...

BMW has been talking up its forthcoming Neue Klasse range of electric cars since 2023, and it's now revealed more info about the key component that will shape your driving experience in those vehicles ...

Advanced hardware and software systems will help BMW's Neue Klasse EVs deliver a new level of driving dynamics.

The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed ...

The changes are immediately apparent as the M5 adopts a Neue Klasse-inspired front fascia with a shorter grille that flows ...