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Apple's mistakes and even lies about Apple Intelligence are ultimately the responsibility of CEO Tim Cook, but he's not going anywhere — and nor should he.

The failure of Apple Intelligence has caused a PR crisis for Apple, now the company needs to take accountability for overpromising and underdelivering.

Apple made a major misstep with the way that it handled the delay of Apple Intelligence features for Siri, Apple analyst Ming ...

Morgan Stanley analyst Erik Woodring has revealed that the bank had cut its price target for Apple on March 12 to $252 from $275. He argued that it was caused by delays in the circulation of an ...

Apple also launched a new Magic Keyboard with the latest iPad Air. The new keyboard has bigger a trackpad aimed at delivering ...

As Donald Trump was preparing to take office for the first time in 2017, Priyank Kharge was busy making calls to Apple’s ...

Apple's latest product rollout extends beyond laptops. Alongside the MacBook Air, the company introduced a high-end Mac ...

Apple (AAPL) has launched new MacBook Air models that contain a faster M4 processor and upgraded camera, but cost $100 less ...

The MacBook Air price cut comes as Apple’s U.S. pricing is closely watched by both Apple customers and investors in response ...

Some iPhone users noticed the bug on Tuesday when ... BE INVESTING TEN CENTS. THANK YOU TIM COOK AND APPLE!!!.” ...

Some iPhone users noticed the bug on Tuesday when they spoke the ... BE INVESTING TEN CENTS. THANK YOU TIM COOK AND APPLE!!!.” ...