Fanatics Collectibles has signed a multi-year partnership with seven-time Formula 1 World Champion Lewis Hamilton, who began the new season with Ferrari after 12 years with Mercedes.

The next major event on the sports card calendar? Fanatics Fest, which is returning to NYC June 16th-23rd. The Mantel team will be there, and we just announced we’ll be partnering with Bleecker Trading on events, giveaways, content and more, so stay tuned for some exciting updates.

Lewis Hamilton made trading card history—and he’s not even the one who sold it. A card featuring the seven-time World Champion has reportedly gone for a jaw-dropping $1 million, making it the most expensive Formula 1 card ever sold. And while the number is mind-boggling, what fascinates Hamilton more is how the story behind it unfolded.