Commercial production has long been crucial to sustaining entertainment workers in the Los Angeles area. But it continues to plummet. By Nicole Sperling Reporting from Los Angeles Diane McArter runs ...

The rumors are true! Powerade is getting a new subline. Months ago, whispers of what was to come from the Coca-Cola brand sports drink and electrolyte-enhanced beverage began circulating online. While ...

Ah, Powerade. The off-brand Gatorade of McDonald’s soda fountain machines. The blue elixir that also comes in other flavors besides blue, which I don’t care to acknowledge. The sports Kool-Aid of our ...

In Coca-Cola Co.’s quest to knock PepsiCo’s Gatorade off its sports drink pedestal, the company’s Powerade has entered the functional water market with Power Water, its first new product in five years ...

The Coca-Cola Company is taking its sports drink brand Powerade outside of sports drinks with the launch of a functional waters range with Powerade Power Water. It marks the first product innovation ...

As Powerade continues to grow under the BodyArmor Sports Nutrition (BASN) umbrella, they’re now entering the enhanced water sector. Powerade Power Water was launched on Wednesday, a new ...

NFL RedZone will no longer be “seven hours of commercial free football.” Going into the 2025 NFL season, and following the sale of RedZone to Disney/ESPN, the show is going through a slight transition ...

NFL RedZone has long been a football fan's dream: From 1 p.m. until 8 p.m. every Sunday, the live broadcast provides a look in during the most pivotal moments of every game. You experience every ...

With hundreds of thousands of fans watching in the stands, and millions more at home, it truly takes more to be a college football player in today’s landscape of the sport. That’s why Powerade ...

In 1969, a now-iconic commercial first popped the question, “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” This deceptively simple line in a 30-second script managed ...

After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports hydration embraces a bold pucker with POWERADE XTRA SOUR. In a quest to become the ...