The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...

There may be plenty of Harry Potter LEGO sets already, but the release cadence is not slowing down one bit in 2026. A big new ...

LEGO is introducing a new way to make its upcoming sets more interactive than ever before: Smart Play. The system uses Smart ...

LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...