EA Sports’ College Football 25 video game took the nation by storm. The game quickly became a massive success, becoming the highest-selling ...

The exclusive negotiating window for Visa, a 30-year NFL sponsor, to renew its deal with the league has expired, and the NFL ...

The Premier League club announced the multi-year reunion by calling Adidas "synonymous with success," noting previous ...

Colleen Wolfe knows so many people and companies (Nike!) care about women's sports. For The Win sat down with the NFL Network star to discuss why.

A Financial Analysis That Exposes the Real ValueLiverpool Football Club has officially announced a multi-year agreement with ...

Name, Image and Likeness has changed the landscape of college football forever. And regardless of how you feel about the new ...

Gregg Evans explained one theory as to the August start date in an in-depth article for The Athletic examining the ...

Lucrative Adidas Partnership Set to Boost Liverpool’s Global StandingLiverpool have secured a significantly enhanced kit deal ...

First unveiled on the GQ Bowl runway, the red-hot Astrograbber’s latest colorways finally have an official release date.

Liverpool’s deal with Adidas represents a major financial upgrade. The club’s current agreement with Nike provides a base fee ...

Man City to face Man Utd in Women's FA Cup semis Manchester United head to Manchester City in the semi-finals of the 2024-25 Women's FA Cup semi-finals next month, while Chelsea will host ...

“Oregon and Dan Lanning have agreed on an amended 6-year contract that increases his annual pay by $2 million, sources tell ...