We often associate toxic family environments with lasting emotional scars and difficulties later in life. That can ...

Graphic design has always played a vital role in branding, marketing, and communication, influencing how people perceive ...

Crafting a fulfilling life often involves understanding how we operate in social situations. Some of us easily ...

The famed personality test is being utilised by brands to not just categorise its consumers to relevant products, but also to ...

"Fake it till you make it" might be common advice to climb the corporate ladder, but new University of Mississippi research shows that this attitude could also adversely affect job satisfaction and ...

Money isn't just about numbers. It's deeply tied to emotions, often leading to impulsive decisions that can wreck a budget.

Sports marketing has evolved into a significant aspect of global business, demonstrating remarkable growth and resilience ...

Clean Feels Good” includes a tie-up with Emotiv for a study which found that 37% of participants felt better cleaning the toilet than petting puppies.

Financial news is designed to entertain, not educate. The “experts” on TV are there to attract viewers, not to provide sound ...

The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.

Does triggering certain emotions increase willingness to pay for sustainably produced food? On social media, emotional ...

Learn how AI tools help businesses create relatable, customer-centric marketing strategies that deliver real results. Unlock ...