Fake it till you make it' might be common advice to climb the corporate ladder, but new research shows that this attitude could also adversely affect job satisfaction and mental health.

Learn how AI tools help businesses create relatable, customer-centric marketing strategies that deliver real results. Unlock ...

Does triggering certain emotions increase willingness to pay for sustainably produced food? On social media, emotional ...

The Electric State,” starring Millie Bobby Brown, has had a robust marketing campaign including robot technology and bespoke ...

Ahead of SXSW 2025, Beki Winchel explains how immersive experiences can create brand gravity: that deep emotional connection ...

The best form of marketing is a personalised strategy that enhances the client experience, according to Megan Pope, marketing ...

Women’s purchasing behaviour is deeply rooted in emotions and societal norms—here’s how marketing to them is both a challenge ...

From Super Bowl to IPL, big-game ads grab attention—but do they deliver results? Smart storytelling and strategy are key to ...

Conversation intelligence technology can transform how organizations understand and act on customer interactions.

Other marketing channels hint at your brand’s story ... Digital experiences that prioritize efficiency but sometimes miss ...