Written by Dan Beaumont, Founder, GAME What are we really selling? We hear it all the time—brands don’t sell products, they ...

Does triggering certain emotions increase willingness to pay for sustainably produced food? In social media, emotional messages are often used to influence users' consumer behaviour. An international ...

Learn how AI tools help businesses create relatable, customer-centric marketing strategies that deliver real results. Unlock ...

These are the brands that have clearly demonstrated emotional intelligence, that have shown emotional empathy to their target audience. They understand the current, heightened emotional state of ...

As for Emotion AI specifically, different sectors can benefit from its technology, particularly healthcare, marketing and customer service. For the healthcare industry, Emotion AI can be advantageous ...