The countdown to Major League Soccer’s 30th season has officially begun, and to kick things off, all 30 clubs this week are unveiling their brand-new 2025 adidas jerseys. Designed to celebrate the ...

As MLS prepares to kick off its 30th season, how good is the league compared to its peers? We attempt to answer this tricky ...

The deal makes Century 21 the first-ever official real estate services partner of MLS, its All-Star Game, and the MLS Cup, ...

Lionel Messi's arrival in MLS has generated a massive financial windfall for the league. MLS experienced an 18% revenue surge ...

Last year’s Super Bowl generated nearly $700 million in ad revenue, thanks in part to only the second overtime in the history ...

Newcastle United have had a quiet window, as top clubs scramble for much-needed reinforcements on January transfer window ...

The Arizona Diamondbacks have a new sponsor for their famed swimming pool suite. Here are the details. The Arizona Diamondbacks have a new sponsor for their famed swimming pool suite. Presidential ...

CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere ...

In 2024, the league achieved record-breaking milestones in attendance, sponsorship, retail, social media and digital media, while, according to MLS commissioner Don Garber, over a million viewers ...

The seven leading U.S. sportsbooks have a combined 87 sponsorship deals with teams in the NFL, NBA, NHL and MLB across the 16 legalized states, notes SBJ's Bill King. BetMGM has the most, at 23.

As sports valuations have skyrocketed in recent years, the entry point in professional pickleball is more affordable for many investors.