The Star Trek icon, 94, is the face of Kellogg’s Raisin Bran’s 2026 Super Bowl commercial, and PEOPLE has an exclusive first look. “Will Shat here,” he announces in the funny sci-fi-themed spot.

Raphael Gomes explains why cereal commercials use glue instead of milk. Donald Trump suffers double legal blow within hours 'This is a mistake, President': Bill Ackman responds to Trump's call for a ...

What do cereal and Christmas have in common? Other than the obvious – they both begin with the letter “C” – the answer is kids! With school dismissing for the winter break between semesters, the kids ...

KITH TREATS collaborated with Kellogg’s Frosted Flakes, featuring Tony the Tiger The collection includes apparel, housewares, and accessories with vintage branding The capsule drops on December 12 on ...

The WK Kellogg Co. headquarters in Battle Creek on Monday, Nov. 25, 2025. The building is located at 1 Kellogg Square in downtown Battle Creek. (Devin Anderson-Torrez/Southwest Michigan Journalism ...

This story is part of the Southwest Michigan Journalism Collaborative’s coverage of equitable community development. SWMJC is a group of 12 regional organizations dedicated to strengthening local ...

Kellogg’s turned SpongeBob’s favorite cereal into reality in a new, wholesome marketing move. Fans are aware of SpongeBob’s favourite yellow Kelpo cereal box with an adorable green corn drawing on it.

Kellogg’s unveiled a limited-edition SpongeBob SquarePants cereal inspired by SpongeBob’s fictional favorite, Kelpo The cereal is a golden, crispy puff of sweetened corn that offers a “cannon blast of ...

Days after the CEO of Kellogg’s KLG suggested that inflation-weary families should eat cereal for dinner, some outraged consumers pointed out that the cereal company had raised its own prices in ...

It’s a speedy transaction by any measure. The Ferrero Group first announced plans to acquire cereal giant WK Kellogg Co in July. The transaction was approved by Kellogg shareowners in September, and ...