New research highlights Generation Z's burgeoning financial influence, revealing a potent combination of increased income, ...

ADWEEK spoke to chief marketing officer and newly appointed president Jackie Jantos about the brand's strategy in an era of ...

Gen Z is the first generation of true digital natives. Gen Z-ers spend 74% of their time—outside of school or work—online, according to Commscope. They are constantly bombarded by marketing content ...

A 24-year-old marketing agency owner who lives in Tampa, Florida, has sparked discussion after sharing this theory about why Gen Z is depressed. Christian Bonnier shared on TikTok that he believes Gen ...

Gen Z teens’ peer-driven, research-heavy buying habits are reshaping brand strategy—emphasizing authenticity, engagement and ...

Struggling to keep up with the latest Gen Z terminology? Ad Age’s Gen Z Marketing Glossary decodes the key phrases, digital ...

Generation Z (aka Gen Z, iGen, or centennials), refers ... and trends to develop in-depth statistics, facts, and marketing strategies targeting what will soon become the largest cohort of consumers.

Estee Lauder and Microsoft are building a generative AI ecosystem to gather data, identify trends, build marketing assets and ...

Make Way for Generation Z: Marketing to Today’s Tweens and Teens’ looks at the characteristics of children born between 1991 and 2002, who account for 21% of the world population. Over 50% are ...

Influencer marketing is one of the most popular strategies ... not everyone is buying into the influencer hype anymore — especially Gen Z. Constantly bombarded with videos of influencers ...

Generation Alpha is the demographic cohort succeeding Generation Z, born between 2010 and 2024. Generation Alpha, the children of Millennials or Generation Y, is expected to be the largest ...

It seems like no matter how hard she tries, she just can’t get love right ‒ as is the case for a lot of Gen Z. Members of Generation Z, born between 1997 and 2012, seem to have a unique ...