ADWEEK spoke to chief marketing officer and newly appointed president Jackie Jantos about the brand's strategy in an era of ...

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Stalker has extensive experience in publisher partnerships and tech, having held senior partnership roles at Seven, SBS, The ...

Gen Z is the first generation of true digital natives. Gen Z-ers spend 74% of their time—outside of school or work—online, according to Commscope. They are constantly bombarded by marketing content ...

A 24-year-old marketing agency owner who lives in Tampa, Florida, has sparked discussion after sharing this theory about why Gen Z is depressed. Christian Bonnier shared on TikTok that he believes Gen ...

New research highlights Generation Z's burgeoning financial influence, revealing a potent combination of increased income, ...

Estee Lauder and Microsoft are building a generative AI ecosystem to gather data, identify trends, build marketing assets and ...

SINGAPORE: Generation Z led the rapid adoption of Generative Artificial Intelligence (GenAI) across Southeast Asia and Hong ...

Irina Novoselsky, who grew up in Ukraine and moved as a refugee to the US as a child, became Hootsuite’s first female CEO in ...

Almost half of Gen Z believe that becoming a content creator is a credible option, according to a survey released by Live ...

B&T felt pretty old & unremarkable yesterday among these high achievers. Not least because we had no idea what an aguachile ...

This episode of UGC for B2B explores why big brands struggle with user-generated content and how Gen Z is redefining marketing content.