Gen Z, or Zoomers, might as well be two generations in one when it comes to politics. The dividing line can be traced back to the pandemic.

With 60% of Gen Z no longer drinking alcohol[1] and brands like TRIP and Guinness 0.0% skyrocketing on social media, the ...

The researchers found TikTok, Discord, and Snapchat have the biggest gaps between Gen Z brand favorability and overall brand favorability. An infographic (below) covers the full list of the 20 brands ...

"Top 10s delivers expertly crafted videos featuring in-depth analysis, exclusive visuals, and engaging infographics on a ...

"Top 10s delivers expertly crafted videos featuring in-depth analysis, exclusive visuals, and engaging infographics on a ...

GEN Z is expected to work for at least a decade ... which could be seen as a lasting impact of the Covid-19-era adjustments (see infographic). This indicates that they see the value in having ...

Generation z infographic mccrindle, Photo by slidesharecdn.com, is licensed under CC BY-SA 4.0 With the arrival of Gen Z in the workforce, we’re witnessing a remarkable shift where boldness and ...

I anticipate that we’ll see a move away from text-heavy content, such as white papers and case studies, and toward more engaging formats, like short explainer videos, infographics and ... DGR: ...

New research suggests that many workplaces are a potential hotbed of discriminatory behaviour, with peoples’ age, appearance and gender often being used against them in work settings. A survey of ...

With how often members of Gen Z will proclaim "period!" after a positive event occurs, one would think the stigma surrounding ...