The Movie" has included notifications, a vibrating iPhone trailer, and a surprise Brad Pitt drop-in.

Apple abruptly removed a controversial ad over the weekend, but it doesn't top Apple's biggest advertising fumble.

However well-received the film may be, iPhone users don't necessarily want their built-in utilities, like their digital ...

As part of the marketing campaign to promote "Smoke", Apple has arranged for series writer Dennis Lehane to host its first ...

The Movie', starring Brad Pitt, dominated the box office, earning $55.6 million in the U.S. and Canada. It succeeded globally ...

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...

Apple's F1-inspired film went full-throttle this weekend at the box office, raking in $55 million domestically and $88 million overseas.

For Apple, the question of whether to commit to the blockbuster business is a billion-dollar component of a $3 trillion car.

Champagne showers, a staple of Formula One races, may be reserved for the racetrack, but the mood at Apple was certainly ...

F1: The Movie has given Apple its first-ever box office hit. The racing movie starring Brad Pitt and directed by Joseph ...