Netflix has launched its own advertising technology platform in Canada as well, with plans to launch it globally throughout ...

The streaming service that changed the course of entertainment by, in part, famously swearing off commercials, now has 70 ...

as they will be irrelevant and a waste of ad spend. (For example, don’t show an ad for clothing to a site visitor who checked ...

Effective keyword targeting starts with search intent. Explore funnel-based insights and examples to boost your paid search ...

Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds ...

The “Real Food for Real Athletes” campaign includes a 30-second television spot that is airing on broadcast TV and social ...

Learn how to optimize your PPC budget for maximum impact. Allocate your resources effectively across platforms and achieve your marketing goals.

“Admitting no wrongdoing” did not absolve BetterHelp of the internet’s wrath, nor did the approximately $10 refund. Fans have ...

Throughout the day on Friday (8 November), Piccadilly Lights will “frieze” into an epic stone patchwork featuring Gladiator ...

While an unpopular incumbent president and the specter of inflation helped Donald Trump win the election, his use of ...

This is a challenging time for grocery-store brands. For example, last month, McKinsey published a report on 18 “arenas of ...