Superstar' back into the cultural spotlight with a bold reminder that the original streetwear icon isn’t just a throwback.

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

Adidas’ new “Superstar, The Original” campaign brings together cultural icons like Missy Elliott, JENNIE, and Samuel L.

Statiq, an EV charging network provider, has launched a Hyperlocal EV Campaign across Hyderabad, Chennai, and cities in Kerala. Statiq, an EV charging network provider, has launched a Hyperlocal ...

Adidas enlisted a number of music and sports stars for its latest campaign for its iconic Superstar franchise.

From a starry new Adidas Originals campaign to a collaboration between Troye Sivan and Henry Zankov, this is all the latest ...

In the sneaker world, few models carry as much significance as the adidas Superstar. Created for basketball, adopted by ...

Statiq, an EV charging network provider, has launched the Hyperlocal EV Campaign across Hyderabad, Chennai and Kerala. The campaign aims to raise awareness of Statiq’s presence in South India ...

Make purpose-led actions visible and localised - Sustainability, gender equality, and youth empowerment should not remain buried in global ESG reports. Instead, Adidas must activate these values ...

Adidas Originals unveiled a star-studded, Avengers level lineup of musicians for their latest campaign. Narrated by Nick Fury (aka Samuel L. Jackson), the campaign video features artists such as Missy ...

Let’s get one thing straight: this isn’t just another band reunion. This is Manchester mythos in motion. For brands that understand the value of culture (not just riding it, but participating in it) ...

Apple has yanked yet another ad campaign. Why? By Peter Kafka Chief Correspondent covering media and technology ...