Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie lineup in a worrisome trend for studios.

More pre-movie ads are coming to AMC theaters across Minnesota originally appeared on Bring Me The News. Starting July 1, movies at AMC theaters began arriving with more ads. The theater chain's deal ...

This is a strong indication that this NCM pre-show initiative does not negatively ... then you’ll have to allot time for trailers for upcoming movies, a “Platinum Spot” ad, and the standard two AMC ...

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up 0.29% at $3.41.

Starting on July 1, AMC will add a “platinum spot” to its pre-movie commercials, incorporating additional advertising alongside the traditional bevvy of film trailers that run before a movie.

Essentially AMC has hammered a deal with National CineMedia Inc. to run the spots during each movie’s pre-shows. National CineMedia is the ad network in major exhibition circuits.

AMC and National CineMedia will share the revenue from the new ad spots, according to the Hollywood Reporter. The change comes weeks after the major movie theatre chain announced it will have 50% ...

AMC is offering a big summer discount for movie fans. Starting today, the movie theater chain will 50% off movie tickets on ...

AMC was the only major theater chain to reject the National CineMedia ad spot when it was pitched in 2019, telling Bloomberg at the time that it believed “US moviegoers would react quite ...

AMC Theatres will offer 50% off movie tickets on Tuesdays, in addition to the previously announced 50% off Wednesdays.