T wo of the biggest names in athleisure are linking up. This morning, SKIMS and Nike announced a collaboration brand for women’s sportswear, titled simply, NikeSKIMS. The new br

Kim Kardashian's SKIMS shapewear brand has joined forces with the iconic sportswear company Nike for a new line aimed at female athletes.

Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to better compete with upstart brands.