Weak customer insights and a lag in the reaction time to cultural moments are key reasons why marketers struggle to be boldly ...

Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.

A new campaign puts the iconic mascot into modern contexts, including a “get ready with me” video, to promote the brand’s three-ply paper towels.

Instead of artificial intelligence, the brand of ready-to-eat meals taps abuelas to dish out advice on topics ranging from cooking to relationships.

Made with TBWA\Chiat\Day LA, “Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video ...

Social off Socials” is meant to inspire consumers to unplug and also includes tie-ups with creators like Dude with Sign, Lil ...

CMO Kathleen Braine explains how partnering with trailblazing driver Toni Breidinger helps boost the reach of the Kendall ...

Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the ...

While marketers tend to invest in performance marketing in a downturn, sellers on the company’s e-commerce marketplace may ...

Digital video is projected to represent 58% of total video ad spending, outpacing linear TV for a second consecutive year.

The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her ...

Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges tariffs could hit some ...