Scott O'Neil is on a major mission: to build LIV Golf into "the Formula 1 of golf". With a number of major television deals - ...

LIV's Scott O'Neil: "We're different. It's not going to work for everybody. That's okay, but it's working for some people. And I want more people to come see us." ...

It was a welcome-to-team-golf moment for new LIV Golf CEO Scott O'Neil, who joined the league in January. O'Neil said he got the chills. "I was like, what did I walk into? This is a gift," O'Neil ...

DORAL — LIV Golf pushed its brand for the first three seasons by adopting the "Golf, But Louder" slogan. With Scott O'Neil taking over as CEO in 2025, that slogan has been softened. The Saudi ...

LIV Golf CEO Scott O'Neil stated that LIV Golf is not reliant on a deal with the PGA Tour. DORAL — As negotiations between the financial backers of LIV Golf and the PGA Tour approach two years ...

LIV Golf, the Saudi Arabia-backed golf league, has softened its slogan from "Golf, But Louder" to "Long LIV Golf." DORAL — LIV Golf pushed its brand for the first three seasons by adopting the ...

DORAL — As negotiations between the financial backers of LIV Golf and the PGA Tour approach two years, new LIV CEO Scott O'Neil said his league is not dependent on a deal. O'Neil, speaking to a ...

Scott O’Neil has been on the job as CEO of the LIV Golf League for just over three months. In those three months, O’Neil has been pleasantly surprised with the depth and breadth of the ...

MIAMI — Not long after Abraham Ancer finished on the 18th green at LIV Golf Adelaide, his captain Sergio Garcia was there for a huge hug. The Fireballs GC won the team event but Ancer's finish ...

With Scott O'Neil taking over as CEO in 2025, that slogan has been softened. "(We're) moving from 'Golf, But Louder' … like rough-and-tumble or adversarial, to 'Long LIV Golf,'" O'Neil said.

Scott O'Neil said his Saudi Arabian bosses have "a long, patient" view for LIV Golf and that a deal to unify the pro game would be welcome but isn’t necessary for his league. Brooks Koepka said ...

MIAMI — Not long after Abraham Ancer finished on the 18th green at LIV Golf Adelaide, his captain Sergio Garcia was there for a huge hug. The Fireballs GC won the team event but Ancer's finish — a ...