A more affordable and less bulky version of the Vision Pro could appeal to consumers, especially if Apple Intelligence offers ...

An insider says Apple is making smart glasses with Apple Intelligence powers, though the wearable will not be ready for a few ...

Apple continues to develop its own smart glasses, as the company looks to fend off Meta’s success in the area with a ...

The National Advertising Division, which is part of BBB National Programs, led an inquiry into Apple’s advertising promises ...

A survey shows that almost 50% of iPhone users would pay at least $10 for Apple Intelligence features despite Apple's current ...

Apple's changed its Apple Intelligence page so it no longer claims every feature is available now, likely to comply with new ...

Apple's machine learning researchers have worked on myriad ways to improve Apple Intelligence and other generative AI systems ...

The iPhone maker faces pressing questions on tariffs, supply chain, and more during its upcoming earnings call, analysts say.

A little more than half of respondents in a recent survey said they would be willing to pay at least $10 per month for ...

Apple insider reiterates smart glasses are being worked on at Apple, but likely won't arrive before Meta releases a ...

Apple Intelligence has been available for a few months now, but is it everything Apple has promised? Is it worth the hype to ...

I’m often skeptical about survey results. There are small-scale ones, where the claimed trends are actually within the margin ...