A 20-second cuddle at a Coldplay concert turned two anonymous executives into global villains, and a viral cautionary tale about power, privacy, and the wrath of the internet.

At a recent Coldplay concert from Gillette Stadium - home of the New England Patriots - lead singer Chris Martin offered a word of warning before cameras started zooming in on crowd members. "Now what we'd like to do is say hello to some of you.

During the concert cameras pointed to a man with gray hair later identified as Astronomer CEO Andy Byron hugging a woman, later identified as Kristin Cabot, a human resources exec