Triton Digital is one of seven companies that have launched a standard called Ad Context Protocol, or AdCP. The founders also include Yahoo, ebiquity, PubMatic, Scope3, Swivel and Optable. “The ...

Adlispy has released a browser-based Chrome extension designed to support structured advertising research for SaaS, marketing ...

Tanzania strengthens its reputation as a safe tourism destination as TTSSP signs an MOU with the World Tourism Network and ...

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.

The startups that are thriving in the digital marketing space are not following outdated playbooks—they are inventing new ...

In the fast-paced digital landscape of Southeast Asia, AI has become the defining factor for success. For FreakOut Thailand, ...

Let’s be real: procedures and processes in the workplace are pretty much just part of the job. But what happens when office ...

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

Colleen Novielli , Apple’s director for Mac product marketing, lays out the company's thinking on its role in the enterprise.

The use of artificial intelligence (AI) to generate digital representations of real or fictional people — “AI avatars” — offers new ways to ...

Feeding into that tradition, Gilgeous-Alexander and Gallo co-starred in an AT&T commercial. The duo teased the company's ...

German airline Lufthansa is one of many big-name brands that collaborated with the Nazis during the Holocaust. As the airline ...