Roblox has taken the virtual world by storm. And if your child is a fan, getting them Roblox toys as a gift come Christmas or ...

Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world. The San Mateo company, which has about 44 million players ...

A parent’s first glance at kids playing Roblox can be bewildering. They steer their little avatars at a frantic clip while tapping out bursts of competitive poppycock to one another via chat. The ...

In a partnership expansion, Mattel is debuting a new series of Roblox in-game experiences inspired by some of its toy brands, the two companies announced Wednesday. Mattel and Roblox on Friday will ...

EL SEGUNDO (dpa-AFX) - Toy and family entertainment company Mattel, Inc. (MAT) and Roblox Corp. (RBLX), an immersive gaming and creation platform, announced Wednesday an expanded collaboration to ...

The toy maker has a history of inking lucrative partnerships with fellow entertainers. It's but another indication that Roblox has real sticking power with its young user base and a new way to ...