The snacking and beverage giant also plans to rebrand Lay’s and Tostitos to highlight a simple ingredient list and a lack of ...

PepsiCo is planning to highlight what will no longer be in its potato or tortilla chips - artificial colors or flavors - when ...

Pepsi Rebranding 101: First, Do No Harm Jun 29, 2011, 03:40pm EDT. Share. Save. This article is more than 10 years old. ... what was the strategy, when are they correcting course, ...

PepsiCo is investing $1.2bn (£0.7bn) in a global overhaul of its marketing strategy, which has started with the launch of a new Pepsi logo. In the UK, its Tropicana brand is also believed to be ...

Last week, Pepsi unveiled its first new logo in 14 years. We catch up with the cola company’s chief marketing officer, Todd Kaplan, to talk about its history, rebrand and future.

The rebrand retains the Pepsi globe, which has been central to the logo since the 1950s, but returns it to the flattened version used in the late 1980s and 1990s.

Released to mark Pepsi's 125th anniversary, the rebrand drew on its 1990s logo and used black wording to draw attention to Pepsi Zero Sugar. "We designed the new visual identity to connect future ...