It's not easy to buy affordable gifts that look expensive. We handpicked the 27 best gifts for men under £40 in 2026, from ...

If you don't have a lot of wiggle room in your budget, Cremo is the most adult-smelling cologne you can find for under £30.

NYC's go-to perfume just got cheaper.

A fragrance that has been quietly getting attention is an aftershave that reviewers have compared to far more expensive names ...