The new Pepsi logo, designed by the Arnell Group, looks suspiciously like an old, long-abandoned Diet Pepsi logo (see below). Both new and old logos have an almost identical, rounded, sans-serif ...

Diet Pepsi will soon be available in a "taller, sassier new Skinny Can" that the company says is a "celebration of beautiful, confident women." The can will debut during New York's Fall 2011 ...

Pepsi executives say the new Diet Pepsi sweetener formulation tastes the same as the old one. Large lettering on the new Diet Pepsi cans and packaging will shout: "Now Aspartame Free." ...

Pepsi Co.'s aspartame-free diet drinks will be hitting the stores this week. Before you chalk this up as another marketing scheme, the move actually marks an effort to stop plunging diet soda sales.

PepsiCo, looking to make its Diet Pepsi fizz with young women again, has hired “Modern Family” actor Sofia Vergara to be the face of the brand, The Post has learned. The 38-year old Col… ...

Diet Pepsi introduced a new "skinny" can for Fashion Week, but some critics are giving it a big, fat "no." The can is a "taller, sassier" version that the company says was made in "celebration of ...

But when it comes to regular old cola, Coke is still king. In the last decade, Coke's market share has risen from 17.3% to 17.8%, while Pepsi's has dropped from 10.3% to 8.4%, according to ...