Cooper Flagg entered the college circuit as the best player in the nation, after rejecting offers from programs like Kansas, Michigan, UCLA, UConn and more.

B2B marketers' plans for AI, Nike needs to fix finances and reputation, why Walmart works with creator brands, Reddit breaks ...

He’s collaborated with global brands and earned prestigious awards for clients like Nike, Heineken, Guinness, General ...

In the 1970s, Adidas was the undisputed king of sportswear, dominating basketball courts and streets alike. But an overlooked ...

NBA Commissioner David Stern banned the Air Jordan 1, citing rule violations, but privately requested an autographed pair for ...

EXCLUSIVE: We’ve seen efforts to share risk and upside in success, and many times they come and go. Artists Equity, hatched ...

Travis Kelce, the star tight end for the Chiefs, is one of the wealthiest and highest-paid NFL players, not only because of ...

he did not label that as an ad. The 39-year-old has been sponsored by Herbalife since 2013, with the pair renewing the deal ...

Chris Hyppa only had three days in July to work with UConn superstar guard Paige Bueckers during her brief stop at Nike World Headquarters in Beaverton, Ore., so the skills development coach reached ...

Tennessee athletics director Danny White announced internal promotions in a department reshuffling after Allen Greene left UT ...

Gilberto Hinojosa, the longtime chairman of the Texas Democratic Party, apologized for saying immigration and transgender ...