Name, Image and Likeness has changed the landscape of college football forever. And regardless of how you feel about the new ...

EA Sports’ College Football 25 video game took the nation by storm. The game quickly became a massive success, becoming the highest-selling ...

First unveiled on the GQ Bowl runway, the red-hot Astrograbber’s latest colorways finally have an official release date.

The exclusive negotiating window for Visa, a 30-year NFL sponsor, to renew its deal with the league has expired, and the NFL ...

A Financial Analysis That Exposes the Real ValueLiverpool Football Club has officially announced a multi-year agreement with ...

The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group ...

Liverpool have been with American sportswear giants Nike since 2020 but the Reds have confirmed a lucrative new deal ahead of ...

The end is in sight for Nike and Liverpool’s time together following the official announcement that the Reds have signed a ...

He's described as the 'Godfather of summer basketball'. Sonny Vaccaro is the son of Italian immigrants who grew up in a Pennsylvania steel town with a passion and talent for American football and ...

Liverpool have announced a blockbuster new kit deal that will see their shirts and training wear manufactured by adidas after ...

Liverpool will switch kit manufacturers from Nike to adidas for the start of next season. The Merseyside club, who hold a ...

The ECHO's Liverpool FC correspondent Paul Gorst takes a closer look at what the new agreement with Adidas means for the club ...