In her first WNBA All-Star Game, Paige Bueckers was tasked with unveiling the all-new Nike GT Cut 4 for the first time.

"Once in a while I pack some bags and take it to Germany with me" - Dirk Nowitzki on what he does with his old Nike gear ...

Pacquiao and his wife were assessed a $55.8 million tax bill, including penalties and interest, for allegedly failing to ...

Alabama sophomore wide receiver Ryan "Hollywood" Williams has officially joined the Nike roster, cementing himself as one of the most marketable athletes in college football. The ...

Tennis headlines tend to spotlight forehands and titles, but behind every trophy is often a financial story far more layered ...

Angel Reese's rise in the WNBA has been nothing short of electric, both on the court and off. The Chicago Sky star, who ...

Top 5 richest basketball players of all time have created empires worth billions through historic brand deals and ...

Athletic apparel and footwear star Nike (NYSE: NKE) notched a stock market victory for its investors on Tuesday with a more than 3% increase in share price. Nike's lift was in contrast to the ...

U.S. women's national team star Catarina Macario has reportedly signed a record-breaking endorsement deal with Nike that will ...

The latter, he believes, is well supported by effective marketing and the many athlete endorsements it's managed to collect. Fourth-quarter tailwind ...

Wimbledon 2025 is Amanda’s chance to secure her first Grand Slam title! Find out how much money the tennis starlet makes.

Buffalo Bills quarterback Josh Allen is hinting at a switch from Nike to New Balance. He was seen wearing New Balance gear ...