The Electric State,” starring Millie Bobby Brown, has had a robust marketing campaign including robot technology and bespoke ...

This post was created in partnership with Kantar AI is transforming marketing, pushing brands to rethink not just strategy ...

Conversation intelligence technology can transform how organizations understand and act on customer interactions.

Written by Dan Beaumont, Founder, GAME What are we really selling? We hear it all the time—brands don’t sell products, they ...

Crafting a fulfilling life often involves understanding how we operate in social situations. Some of us easily ...

Graphic design has always played a vital role in branding, marketing, and communication, influencing how people perceive ...

The famed personality test is being utilised by brands to not just categorise its consumers to relevant products, but also to ...

Those of us who never felt loved as a child tend to exhibit certain traits. These characteristics are not definitive, but ...

"Fake it till you make it" might be common advice to climb the corporate ladder, but new University of Mississippi research ...

Money isn't just about numbers. It's deeply tied to emotions, often leading to impulsive decisions that can wreck a budget.

Sports marketing has evolved into a significant aspect of global business, demonstrating remarkable growth and resilience ...

Clean Feels Good” includes a tie-up with Emotiv for a study which found that 37% of participants felt better cleaning the toilet than petting puppies.