Over the past week, brands are pausing endorsements of Korean actor Kim Soo-hyun after he came under fire for allegedly ...

Learn how AI tools help businesses create relatable, customer-centric marketing strategies that deliver real results. Unlock ...

Does triggering certain emotions increase willingness to pay for sustainably produced food? On social media, emotional ...

"Fake it till you make it" might be common advice to climb the corporate ladder, but new University of Mississippi research shows that this attitude could also adversely affect job satisfaction and ...

Crafting a fulfilling life often involves understanding how we operate in social situations. Some of us easily ...

Design agency Taxi Studio’s founder and CCO Spencer Buck argues that brands need to stop positioning themselves around logic ...

Clean Feels Good” includes a tie-up with Emotiv for a study which found that 37% of participants felt better cleaning the toilet than petting puppies.

Graphic design has always played a vital role in branding, marketing, and communication, influencing how people perceive ...

Factor Communications, writes on with why understanding the psychological mechanisms behind brand loyalty is imperative ...

Marketing is all about feelings. And the more powerful feeling you evoke, the more you’ll be able to sell something to your ...

Poll after poll has shown that people support retaliatory measures in response to Trump’s tariff onslaught, while other ...