The New England Revolution and Gillette announced an expanded multi-year partnership that welcomes the Boston-based men’s grooming brand as the official front-of-jersey sponsor for the original Major ...

The Gillette logo will replace that of UnitedHealthcare, which became the Revolution’s first (and to date only) ...

As MLS prepares to kick off its 30th season, how good is the league compared to its peers? We attempt to answer this tricky ...

The unveiling of MLS clubs’ 2025 adidas jerseys arrives during a period of tremendous momentum behind the sport of soccer in ...

CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere ...

According to the Resolution, the new kits are inspired by the Flag of New England used by the colonies during the ...

Relo Metrics, an AI-powered sponsorship analytics platform that enables brands to track and optimise their sponsorship ...

Major League Soccer, Soccer United Marketing and adidas today formally announced an exclusive 10-year partnership agreement granting adidas the official athletic sponsor and licensed product ...

The Arizona Diamondbacks have a new sponsor for their famed swimming pool suite. Here are the details. The Arizona Diamondbacks have a new sponsor for their famed swimming pool suite. Presidential ...

Newcastle United have had a quiet window, as top clubs scramble for much-needed reinforcements on January transfer window ...

In 2024, the league achieved record-breaking milestones in attendance, sponsorship, retail, social media and digital media, while, according to MLS commissioner Don Garber, over a million viewers ...

The seven leading U.S. sportsbooks have a combined 87 sponsorship deals with teams in the NFL, NBA, NHL and MLB across the 16 legalized states, notes SBJ's Bill King. BetMGM has the most, at 23.