Why the National Women's Soccer League inked sponsorship deals with Gen Z brands like Alex Cooper’s Unwell Hydration and E.l.f. Beauty.

Yashica's City range of small but beautifully formed zoom lens compacts are being snapped up by Gen Z snappers, and now ...

Google can answer what, but parents answer why. When life throws those existential curveballs—relationship troubles, ...

Founding member Duan said her generation "loves being independent and free-spirited" ...

Generation Z is entering the workforce unprepared, lacking essential skills and work ethic, and both parents and educators ...

Elon Musk has expressed concern about the declining U.S. birth rate. It's true, millennials and Gen Z are having fewer kids: ...

According to research in Jonathan Haidt’s book The Anxious Generation, social media is rotting the brains of Gen Zers. Haidt said their brains are rewiring to “passively absorb content” rather than ...

Female influencers are bridging the gap between the traditional media in a male-dominated sport and a growing online fan base ...

Peter Bayer is drawing on his youth-focused sports experience to connect with F1’s fastest-growing audience through music, fashion and social media ...

Move over Ibiza. According to a recent study, more young travellers are abandoning boozy trips with their mates for enriching ...

American Express Travel’s 2025 Global Travel Trends report highlights how Millennials and Gen Z consumers are planning 2025 travel ...

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. Consumer boycotts are gaining ...