Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

A 24-year-old marketing agency owner who lives in Tampa, Florida, has sparked discussion after sharing this theory about why Gen Z is depressed. Christian Bonnier shared on TikTok that he believes Gen ...

Millennials might be the “me” generation, and Gen-Z might be the “we” generation ... but because we were trained to question everything — after all, we grew up in a world where ...

Gen X emerges as the least confident in their future, while many retirees are navigating financial shocks from inflation and ...

Gen Z is on track to become the largest and most powerful consumer generation in history. Comprising 32% of the global ...

Generation Z isn’t just quietly quitting or doing the bare minimum on Mondays anymore. They’re treating themselves to “mini-retirements” and exiting the 9-5 grind for small periods ...

Taking a cue from layoffs, salaries that don’t keep up with inflation, and the burned-out middle manager, Gen Zers are shrugging at becoming the next boss. Gen Z doesn’t want your “#1 boss ...