This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...

Malibu Barbie, Brooklyn Barbie and Ken appear in a new commercial that promotes ways to stay connected all season long ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

"Martha on the Mantel" swaps the popular Elf on the Shelf toy with a figurine of the TV host and cookbook author in a Christmas green and white getup.

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

Something bad is happening in Oz. Last week, fans of Wicked, the musical-soon-to-be-movie, headed to retailers including ...

(Photo by Gilbert Flores/WWD via Getty Images) Gilbert Flores/WWD via Getty Images In another snap, Kaavia smiles in a pink ...

When it comes to finding the perfect gifts for girls in your life, from spirited toddlers to trendy teens, Walmart is your ...

Second is an iconic bundle of Barbie® goodies including the Barbie® Ultimate Stable™ Playset, The Great Horse Chase™ Dance ...

Most prominently, the mistake appeared on the Glinda (Ariana Grande) and Elphaba (Cynthia Erivo) Barbie dolls. The packaging ...