Jensen Huang is expected to miss the ceremony, while Apple’s Tim Cook, Amazon’s Jeff Bezos and Tesla’s Elon Musk are attending.

Nvidia Corp CEO Jensen Huang (黃仁勳) is expected to miss the inauguration of US president-elect Donald Trump on Monday, bucking a trend among high-profile US technology leaders. Huang is visiting East Asia this week, as he typically does around the time of the Lunar New Year, a person familiar with the situation said.

Nvidia Corp. Chief Executive Officer Jensen Huang is expected to miss the inauguration of President-elect Donald Trump on Jan. 20, bucking a trend among high-profile US technology leaders. Most Read from BloombergNYC Commuters Get New Way to Dodge Traffic: $95 Helicopter RidesScaramucci,

Nvidia's chief executive Jensen Huang said on Friday he will not be attending U.S. President-elect Donald Trump's inauguration, but will instead be "on the road" celebrating the Lunar New Year with employees and their families.

Jensen Huang has other plans that day, but Nvidia has already made efforts to curry favor with the president-elect.