Colour also plays a role in building long-term brand loyalty. Over time, as consumers interact with a brand, the colour ...

Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

The European Union has told Apple to stop geo-locking, where apps and services vary in different countries — entirely ...

Abigail Jacobs joins the 86-year-old purpose-driven co-op at a time marked by losses and turnover in key roles.

It is a £9bn project which will house a 1400+ capacity events venue and Apple have already chosen the Power Station ... We ...

Mark Gurman advises investors not to anticipate another transformative product like the iPhone from Apple, but instead to ...

This year it's the iPhone 16 Plus, which lands in the middle of the lineup. If Apple can show growth from the four new phones ...

Peloton’s Q3 earnings beat expectations with $115M EBITDA and strong revenue. Learn why PTON stock shows upside potential ...

Widely respected industry executive Darina Connolly has been appointed by Warner Music as the new General Manager of catalog label Rhino in the UK. Warner also confirmed today (November 11) that after ...

Apple Inc has given ‘a letter of comfort,’ assuring it will ... The holding company of its existing sales and marketing ...

Apple's new subsidiary in India will focus on research, design, testing and providing support to third party manufacturers ...