Generation Z is entering the workforce unprepared, lacking essential skills and work ethic, and both parents and educators ...

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Headlines about Gen Z and Gen Alpha often describe these groups as incapable, indolent iPad kids, linking young people with ...

Despite being part of the most tech-savvy generations, Gen Z and Alpha are surprisingly more susceptible to online scams than ...

Overgeneralizing workers based on birth year creates artificial divides that overlook more pressing issues affecting people ...

Every new generation bears a stigma — could this one be the worst? The title “Generation Beta” — a cohort that was first ...

Gen Zers were born between 1997, when Tony Blair came to power in the UK, and 2012, when London hosted the Olympics. Many ...

A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.

A recent study looks at how the youngest generation is saving up for the future and the top 10 companies they’re spending on.

We’ve heard so much about the mental health struggles of American teenagers. But Generation Alpha is more self-confident than Gen X ever was -- and that's a benefit.

Gen Z, for example, is often characterised ... The arrival of Generation Beta marks the end of Generation Alpha, which includes those born between 2010 and 2024. Social researcher and futurist ...

19.“Gen Z dating culture is heavily influenced by dating apps and social media, which has created a very low-commitment, ...