as they will be irrelevant and a waste of ad spend. (For example, don’t show an ad for clothing to a site visitor who checked ...

Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds ...

Effective keyword targeting starts with search intent. Explore funnel-based insights and examples to boost your paid search ...

Beauty, as the saying goes, is only skin-deep—but the importance of skin goes a lot deeper. Here are 10 glowing skin secrets ...

President-elect Donald Trump settles on GOP lawmakers for key national-security posts, hoping to avoid infighting that ...

Trump used old-fashioned retail politics but in new and unexpected ways to win the election. So retailers can learn from his ...

The company said more than half of new sign-ups in countries where Netflix offers ads are for the cheaper ad-subscription ...

Disney’s newest ad isn’t pitching a new movie, TV show, or product. By enlisting director Taika Waititi to direct a ...

Netflix is marking the two-year anniversary of its entry into advertising by revealing its ad tier now reaches 70 million ...

Netflix has launched its own advertising technology platform in Canada as well, with plans to launch it globally throughout ...

The Facebook and Instagram owner faces pressure in Europe to ask before using data to target ads or train artificial ...