MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

Superstar' back into the cultural spotlight with a bold reminder that the original streetwear icon isn’t just a throwback.

In the sneaker world, few models carry as much significance as the adidas Superstar. Created for basketball, adopted by ...

Explore how Damian Lillard’s partnership with Adidas turned “Dame Time” into a powerful global marketing campaign.

Adidas continued its Law & Order-themed marketing campaign for Anthony Edwards at the Minnesota Timberwolves playoff game on April 25.

How hyper-local campaigns can become universal Brands such as E.l.f., Katseye and Bad Bunny are redefining the ‘global to local’ model. by Alejandra Salazar March 17 2025 ...

MANILA, Philippines -- Negative pressure is one of the things that could hold athletes back. Sports brand adidas has launched a campaign to counter negative pressure in sports, which gives “five ...

Anthony Edwards is a great basketball player. He is also one of the best dunkers on the planet. Adidas made sure to remind the world of that with a genius marketing campaign on Thursday night.

Adidas tackles sports sideline pressures with ‘You Got This’ campaign An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of ...

Ahead of the NCAA Division I Women's Soccer Championship, six University of Washington players star in a new NIL campaign with the Huskies' apparel partner. adi ...

Bella Hadid is addressing the Adidas campaign she recently starred in, which has stirred controversy for its association with a terrorist attack.