As mentioned in the update from Experian, a notable "73% agree that Generative AI (GenAI) has permanently altered the fraud landscape."
Experian (EXPGF) continues to perform and is banking on emerging markets and high-growth industries to fuel further growth. Read why I'm neutral on the stock.
Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final purchase conversion for closed-loop marketing measurement.